Flock Releases Marketing Video, Leaks CJI and Own Address

Flock posted a new marketing video. It shows real license plates associated with real criminal justice information, broadcast on screen, unredacted. Whether anyone on the marketing team is even on the CJIS certification list is left as an exercise for the reader.

The events in the video take place at Flock’s offices in an anonymous industrial building at 1310 Seaboard Industrial Blvd NW, Atlanta, GA — Google Maps confirms the building is surrounded by Flock equipment and is identified as a drone launch site.

Now, the film.

Flock’s story starts when a hoodie-clad man rolls up to the crime scene in his brand-new Mazda.

He gets out and approaches the building’s front door, tactical Halligan bar in hand.

Unfortunately for the would-be ne’er-do-well, a blue light comes on.

On the screen it says “From detection to decision.”

The camera pans from the blue light to a Flock Falcon license plate reader, which definitely only captures license plates and not people.

It’s a little unclear if the “detection” is the blue light, and the “decision” is the license plate reader, or if there’s something else going on.

Never mind. A Realtime Crime Center!

The interface shows 3 license plates with real Phoenix, AZ, locations. They are flagged as “Expired Driver’s License”, “Suspended”, and “Invalid License” — exactly the category of high-level crime that Flock believes warrants placing a nation under surveillance.^[1]

A man with a moustache clicks “Dispatch drone.”

This time, the ALPR list shows license plates annotated “Invalid License”, “Sex Offender”, “Expired Tag”, and “Expired Driver’s License.” Those CJI tidbits slide off the screen and cut to a drone being released from a box.

If it was your license plate broadcast alongside “Sex offender”: congratulations, you get to talk to a lawyer.

“Drone as Automated Security deployed”, the on-screen letters inform us.

The drone takes off and spots the Mazda parked under a streetlamp about twenty feet away.

Technologia.

The Mazda appears to be parked more than 12 inches from the curb.

Dramatic music intensifies.

“Thermal night vision capabilities.”

The Mazda is still parked under the streetlamp.

Now we see a digitally altered black-and-white image. Thermal vision, presumably — though it reads as a color-filter pass on regular footage.

Halligan-bar-man is doing something with the door. The drone switches back to normal vision, because the other vision was garbage.

Our hero, the drone, sneaks up on Halligan-man as the letters assure us of “Presence that de-escalates.”

Halligan-bar-man flips out.

He runs away, toward his Mazda.

Someone somewhere gets a phone notification: “Global Logistics has invited you to spectate a flight on Flock DFR.”

Grab the popcorn, we’re spectating.

The drone watches our man peel off past several Flock ALPRs and PTZs.

Now we’re back at dispatch in Phoenix, walkie-talkie’ing Dunwoody PD, which recently paused its Flock contract “over data use concerns.”

Officer Dunwoody manages his drone from the car laptop en route to the crime scene. Operating aircraft you can’t see while you’re driving a vehicle is safe, right? Must be — the FAA allows it.

Meanwhile, for reasons only known to hoodie-man, he has circled back and parked at Flock Central — 1310 Seaboard Industrial Blvd NW — the drone’s home base. He is ready to surrender his life of crime and be arrested for the one offense he committed: parking too far from the curb.

Music crescendos.

He gets out of his new Mazda, wireless CarPlay still connected, hands to the sky.

Handcuffs.

We got him, boys.

“Flock Drone as Automated Security”

“One click automated operation”

Dead stick logo.